SYSTEM provides shopping cart, order processing / fulfilment, and customer service for its partners. By separating the shopping cart from the showroom, SYSTEM allows independent retailers and manufacturers to simply showcase their products on their own websites, in clean and uncluttered environments which they control and can configure as they please.
Although from within, SYSTEM looks and acts like a normal shop, it's actually served by its retailers "storefronts" (on their own domains) which link to the product pages on SYSTEM. Here's an example from one of our partner's sites:
SYSTEM has decentralised the storefronts but centralised the ordering process. This approach means customers can buy from multiple retailers from one trusted vendor whose speciality is serving you, the customer.
Because SYSTEM has to deal with any customer issues, we have a profound interest in the quality of our retail partners' offerings. If our customers are dissatisfied that creates additional work for us. Thus, it's in everyone's interest to make sure, where possible, that products sold on SYSTEM will not be returned; making customer satisfaction an absolute priority.
SYSTEM offers its retail partners optional hosting and design services. This makes it easier than ever for a small manufacturer or retailer to focus on sourcing or developing products, leaving their marketing and selling to SYSTEM. As Scramble puts it: "This allows us to get on with testing the best outdoor gear (our speciality) while they provide our customers with a first class (old fashioned, "customer is always right") shopping experience".
Our first partners are a good example:
If you are a retailer or small manufacturer and are interested in partnering with SYSTEM please contact us via gp-hq.net (we look forward to hearing from you).